Edward Street Quarter is a 300,000 ft² mixed-use development in Brighton, UK, inspired by the city’s eclectic street scene. The scheme introduces 130 new trees and 45 plant species across three new public spaces, designed by renowned landscape architects Spacehub. Alongside contributing to the public art strategy, I was commissioned to design and deliver wayfinding throughout the development.
The wayfinding responds to the Fisherfolk public art theme, adopting a bold black-and-white palette inspired by traditional fishing boat name lettering. Place name letterforms were developed using the typeface Kade; reflecting the structural hull ribbing lines of the 'stringers' of a boat. The 'natural' typeface continues to complete the wayfinding scheme, chosen for its robust geometry and design origins in boat name lettering.
Design applications range from large-scale supergraphics and wall installations on concrete and render, to small, brick-sized wayfinding elements that suggest directional flow and evoke the rhythm of wave motion. These bricks also carry moments of welcome, humour, and reflection, featuring authentic quotations from Brighton’s fishermen and fisherwomen of the past.
