I am an award-winning creative with over 37 years of experience, dedicated to advancing information and environmental art and design by pushing both technical and creative boundaries. Specialising in holistic wayfinding, cultural placemaking, interpretation, and public art, I develop distinctive design solutions for places, buildings, urban environments, parks, and landscapes. My interventions foster a sense of ownership and meaning for local communities while delivering clear, engaging experiential design for visitors, strengthening connections to their environment.

I have developed a strategic public art approach that ensures installations are relevant, meaningful, and selected through a fair and rigorous process. Authentic engagement with stakeholders and local communities is central to curating and delivering public art that resonates with its audience.

Beyond this, my work includes nomenclature, branding, and identity systems for places and buildings. I create contemporary yet contextually sensitive solutions that unify environmental and spatial information design, enhancing accessibility and cohesion. As part of this approach, I also develop well-branded print and digital communication materials to reinforce a consistent and engaging experience.

I have pioneered a distinction between wayfinding and 'wayfaring'. Wayfinding focuses on A-to-B navigation and signage, while wayfaring introduces a broader, more immersive and experiential approach. My unique methodology integrates wayfinding with trails, exploration, and public art, working closely with artists, stakeholders, and communities to enrich the experience of place.

My work spans multiple sectors, and I have spoken in the UK and Scandinavia on design and placemaking.

Affiliations:
• Member, International Society of Typographic Designers
• RSA Fellow
• Academy of Urbanism Academician