Richard Wolfströme MISTD AoU FRSA
I am an award-winning creative with over 36 years experience. My interest is in furthering information and environmental art and design by continually challenging the technical and creative disciplines. I specialise in holistic wayfinding and cultural placemaking which inspires me to explore and develop unique design solutions for places, buildings, urban environments, parks and landscapes. I develop interventions that give a sense of ownership and meaning to local communities as well as creating clear and informative experiential design for visitors. In doing this, citizens feel a connection and understanding of their environment which inspires to create a greater sense of community. 
My work also includes nomenclature, branding and the development of identity and information systems for places and buildings to create sympathetic modern contemporary solutions that ensure places have a coherent, appropriate and desirable approach to environmental and spatial information design making them more accessible. Well-branded information materials for both print and digital communications can also be developed as part of a cohesive approach.
I have determined a nomenclature to help in defining wayfinding and public art – wayfinding being that which is involved specifically in direction, A to B movement and signage and wayfaring where he has developed an original and unique offering that seeks to integrate wayfinding and a more holistic approach that explores, not only A to B direction, but also develops opportunities for trails, explorations and public art working and engaging with local artists, stakeholders and place communities. 
I continue to develop my work across a variety of sectors and I am often seen on the speaking circuit in the UK and Scandinavia presenting my ideas on design and bringing meaning to place.
Member of the International Society of Typographic Designers
RSA Fellow
Academician of the Academy of Urbanism
Cultural placemaking
Information design
Holistic wayfinding
Narrative wayfaring
Environmental / public art
Stakeholder and community engagement and participation
Place identity and brand
Typography and graphic design
Internationally recognised typographic excellence

_ The Green Loop Wayfinding at Whitehill & Bordon  Winner in the Award for Best Use of Arts, Culture or Sport in Placemaking for Planning Awards 2022 
_ The Green Loop Wayfinding at Whitehill & Bordon  Winner in the Best Project category for RTPI South East Awards for Planning Excellence 2022.
_ ISTD 2014 International Typography Awards; Certificate of Excellence Lightwriting
_ Graphis Logo 8 2012; Gold award for McMcArts logo
_ ISTD 2009 International Typography Awards; Certificate of Excellence 41 Places
_ UK Papers Awards 2006; Footnotes to an Idea book
_ BIMA (British Interactive Media Association) 1995; Donside awards CD-Rom
_ Donside Paper Company 1993; Reel Editing Company brochure
_ 24th Annual Typographic Design Excellence Competition 1992; Gold Award; Type – You Can't Touch It (MkII) brochure

_ Article for Architonic discussing contemporary wayfinding and identity ‎placemaking
_ The Field Guide to Typography: Typefaces in the Urban Landscape, Peter Dawson, Thames & Hudson
_ Way of the Sign III, Artpower
_ Way of the Sign IV, Artpower

_ Visiting lecturer – University of Creative Arts 2017
_ International Society of Typographic Designers student assessor 2009/2010/2011/2012/2014
_ University of Creative Arts – Creative Challenge assessor 2011/2012

_ 28.09.17  After Methods III, Märlardalen University, Väsetrås, Sweden
_ 11.05.16  Tyck om din innerstad (Enjoy you inner city), Väsetrås, Sweden
_ 13.04.16   Interactive Parks and Spaces, Helsingborg, Sweden
_ 24.02.16  Construction Voice, Brighton & Hove
_ 02.09.15  Large Parks in Large Cities conference, Stockholm
_ 20.02.15  ARTY Branding – Karlsgatan 2, Västerås, Sweden
_ 10.06.14  Torg och det offentliga rummet (Squares and public space) – Teknologisk Institut, Stockholm, Sweden
_ 19.03.14  Framtidens Handelsplatser (Future Trading Places), Stockholm, Sweden
_ 24.10.13  Stadens Dag, Stockholm, Sweden
_ 25.06.13  Future of Places Conference (Speed presentation), Stockholm, Sweden
_ 03.10.12  Making better places: RSA and University of Brighton
_ 20.06.12  Pecha Kucha: Love Architecture Festival 12
_ 22.05.12  Pecha Kucha: Eco-innovation Brighton
_ 27.04.12  The SEGD (Society of Environmental Design) International Symposium 2012, Victoria & Albert Museum
_ 23.02.11  Ride the wave: Let’s get together – how to make work collaboratively

A Band of Brothers
ABCD Plan for Cultural Recovery
Academy of Urbanism
Adur & Worthing Council
Arts & Business
Arundel Town Council
Ashfield District Council
Bognor Regis BID
Bognor Regis Regeneration Board
Brighton Festival
Brighton & Hove Chamber of Commerce
Brighton & Hove City Council
British Council
Broads Authority / Broads National Park
Chalk Architects
Chichester City Council
City of London
City of Västerås, Sweden
Coast to Capital
Coastal West Sussex
COI Communications
Coventry City Council
Creative Giants
Creative Partnerships
Culture Mile
Department of Health
Ethical Property Group
First Base
Foreign & Commonwealth Office
Healy & Newsom
Gallions Housing Association
GeoInformation Group
Hackney Council
Horsham District Council
Hyde Group
Ilex Books
International Society of Typographic Designers
Kent Fire & Rescue Service
Lewes District Council
Liberty Property Trust UK
Linden Homes
London Fire Brigade
London Mapping Festival
Love Architecture Festival 2012/2013
Lumiere Durham 2011
Manor Royal
Matter Architecture
Moda Living
Newhaven Enterprise Zone
Oliver Heath Design
Pringle Brandon Perkins + Will
Rhythm Interactive
Socius Development Limited (previously First Base)       
Southern Housing
St Paul’s Cathedral
The Dowsing Sound Collective
The Foundry
The Open Market
The Open University
The Sacred Trust  
Urban Initiatives Studio
Urban Place Lab
Waltham Forest Council
Whitehill & Bordon
World Cities Network
Yelo Architects
Back to Top