Public realm identity and wayfinding, City of London
Located between Farringdon and Moorgate, Culture Mile brings together some of the City of London’s leading cultural institutions, including the Barbican, Guildhall School of Music & Drama, London Symphony Orchestra and Museum of London.
Following an initial strategy project exploring how the Culture Mile identity could extend into the urban realm, Richard Wolfströme developed a visual design system for wayfinding, trail-making and public-realm interventions across the district.
The approach takes graphic elements directly from the Culture Mile identity and transforms them into a flexible family of icons, patterns and colour combinations. These were designed to work at multiple scales and across different materials, creating a recognisable visual thread through a complex urban environment.
Interventions included a wrapped glass lift at Moor Lane, a temporary parklet at West Smithfield, graphic treatments to City of London bollards and concrete planters, panels along Beech Street, and integrated graphics within the Meanwhile Moor Lane Community Garden by Wayward. The system was also developed to support cultural event promotion throughout the area.
Together, the interventions created a playful and highly visible layer of identity within the streetscape, helping Culture Mile feel more connected, discoverable and distinctive while allowing individual places and events to retain their own character.
Public realm identity, wayfinding & environmental graphics: Richard Wolfströme
Community garden: Wayward
Fabrication & installation: Glyphics and Standard 8
Project partners: City of London Corporation, Barbican, Guildhall School of Music & Drama, London Symphony Orchestra & Museum of London
Community garden: Wayward
Fabrication & installation: Glyphics and Standard 8
Project partners: City of London Corporation, Barbican, Guildhall School of Music & Drama, London Symphony Orchestra & Museum of London
