Gateway identity and public art, Newhaven
Avis Way sits at the heart of Newhaven’s business and industrial community, bringing together a diverse mix of enterprises at the northern edge of the port town. The area lacked a strong sense of arrival and visibility, creating an opportunity to use public art and placemaking to establish a clearer identity.
Richard Wolfströme developed a series of large-scale interventions that combine sculpture, seating, typography and place-based storytelling. Supersized concrete ‘A’ and ‘W’ forms incorporate timber seating, moulded expressions and abstract artworks, creating distinctive landmarks while encouraging people to pause and use the surrounding landscape.
Further sculptural elements include concrete seating cubes with textured narrative details, alongside a bold gateway ‘A’carrying Newhaven identity and typography. Monumental polished chrome lettering adds a highly visible reflective marker for the district, responding dynamically to people, movement and changing light.
Together, the interventions create a stronger sense of arrival, identity and interaction; transforming Avis Way from a functional business district into a more distinctive and memorable place.
Public art, placemaking & identity: Richard Wolfströme
Fabrication & installation: SetWorks
Fabrication & installation: SetWorks
